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SWISS WATCH INTERNATIONAL
Ben & Sons Rebrand
Branding, Research, Watch Design, Industrial Design, Product Design, Illustrator, InDesign
One of the major challenges faced at SWI was the complete overhaul of the Ben & Sons brand. This is a collection of watches originally conceived as vintage inspired; however, over the coarse of time, lack of brand vision and leveraging of factory design, the brand language had become lost and muddled. The rebranding effort was a necessary step in its relaunch under its original ideal.
Techno Rotational Multi Function Watch
© 2015 by Jacob Hood. All rights reserved.
Idustrial Design, Product Design, Watch Design, Solid Works Modeling, Keyshot Rendering
Created as a special project for Fossil, this unique multi-function watch draws its inspiration from electronic music, DJ equipment and vintage radios.
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