SWISS WATCH INTERNATIONAL
Ben & Sons Rebrand
Branding, Research, Watch Design, Industrial Design, Product Design, Illustrator, InDesign
One of the major challenges faced at SWI was the complete overhaul of the Ben & Sons brand. This is a collection of watches originally conceived as vintage inspired; however, over the coarse of time, lack of brand vision and leveraging of factory design, the brand language had become lost and muddled. The rebranding effort was a necessary step in its relaunch under its original ideal.
Who I Am
I thrive at the crossroads of fashion, form & functionality. I offer a multidisciplinary skill set that encompasses industrial, UI/UX and graphical skills, mixed with an entrepreneurial and managerial mind set. I seeks to build brand equity to its full potential through aesthetically pleasing, meaningful products and collateral. My experience spans the entire creation process from initial research & ideation to full scale development, while collaborating seamlessly with cross-functional teams, manufacturers or developers to hit key product objectives.
I am thrilled at the prospect of taking on new challenges and roles in my career where I can contribute my many years of problem solving and innovative thinking in product development and experience working with the pressures of fast paced lifestyle markets.
Industrial Design, UX/UI Design, User-Centric Design, Watch Design, Accessories Design, Illustration, Technical Illustration, Adobe Illustrator, Photoshop, Concept Sketching, Solid Works, Fusion 360, Keyshot, Adobe XD, Sketch, Wireframing, UI Prototyping
Outside Of Work
I was born and raised in Maryland in a little corner of Howard County called Poplar Springs, 30 minutes west of Baltimore; however, I also considers Georgia and Florida home too. I am a former Rugby player, playing for Frederick R.F.C in Frederick, Maryland and also a lover of ice hockey, supporting the Penguins of Pittsburgh and an avid Baltimore Orioles, Arsenal, Inter Miami fan. Other interests of mine include: kayaking, hiking, jet skiing, cooking, roller hockey, traveling, house music, fitness and rocking out on my ukulele. I am open to new opportunities in industrial design and UX/UI design roles.
Please feel free to contact me for design opportunities.