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SWISS WATCH INTERNATIONAL
Ben & Sons Rebrand
Branding, Research, Watch Design, Industrial Design, Product Design, Illustrator, InDesign
One of the major challenges faced at SWI was the complete overhaul of the Ben & Sons brand. This is a collection of watches originally conceived as vintage inspired; however, over the coarse of time, lack of brand vision and leveraging of factory design, the brand language had become lost and muddled. The rebranding effort was a necessary step in its relaunch under its original ideal.
Jacob Hood
Fort Lauderdale, FL
Email: jhood22design@gmail.com
Phone: 1.410.707.4369
Links: www.behance.net/jacobhood
www.linkedin.com/in/jhood22design
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