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SWISS WATCH INTERNATIONAL
Ben & Sons Rebrand
Branding, Research, Watch Design, Industrial Design, Product Design, Illustrator, InDesign
One of the major challenges faced at SWI was the complete overhaul of the Ben & Sons brand. This is a collection of watches originally conceived as vintage inspired; however, over the coarse of time, lack of brand vision and leveraging of factory design, the brand language had become lost and muddled. The rebranding effort was a necessary step in its relaunch under its original ideal.
SHUR-LINE
360º Edger Handle
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© 2018 by Jacob Hood. All rights reserved.
Industrial Design, Product Design, Rhino Modeling, Bunkspeed Shot Rendering, Illustrator
This studio project was sponsored by Newell Rubbermaid and their brand SHUR-LINE during the fall of 2009 at SCAD. The intent of this project was to discover and improve product solutions for the SHUR-LINE Brand. With ergonomics and functionality as its catalyst, the 360º Edger Handle is a fully rotational upgrade to the existing edger handle design.
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