SWISS WATCH INTERNATIONAL
Ben & Sons Rebrand
Branding, Research, Watch Design, Industrial Design, Product Design, Illustrator, InDesign
One of the major challenges faced at SWI was the complete overhaul of the Ben & Sons brand. This is a collection of watches originally conceived as vintage inspired; however, over the coarse of time, lack of brand vision and leveraging of factory design, the brand language had become lost and muddled. The rebranding effort was a necessary step in its relaunch under its original ideal.
WOODCHIP DESIGN
Mechanizer Watch
Industrial Design, Product Design, Watch Design, Illustrator, Photoshop, Rhino Modeling, Keyshot Rendering
Developed for a watch design contest hosted by Woodchip Design on grabcad.com, this watch was inspired by mechanical and steampunk fashion promoting boldness, sophistication and class. It utilizes the ETA 6497 movement.
