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SWISS WATCH INTERNATIONAL
Ben & Sons Rebrand
Branding, Research, Watch Design, Industrial Design, Product Design, Illustrator, InDesign
One of the major challenges faced at SWI was the complete overhaul of the Ben & Sons brand. This is a collection of watches originally conceived as vintage inspired; however, over the coarse of time, lack of brand vision and leveraging of factory design, the brand language had become lost and muddled. The rebranding effort was a necessary step in its relaunch under its original ideal.
Industrial Design, Product Design, Watch Design, Illustrator
At Fossil Watch I inspired design direction through research and conceptualizing case bodies that infused traditional and modern elements of marine watches, culminating in the creation of the Breaker Automatic and Retro Traveler watches.
Breaker Automatic Watch
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