SWISS WATCH INTERNATIONAL
Ben & Sons Rebrand
Branding, Research, Watch Design, Industrial Design, Product Design, Illustrator, InDesign
One of the major challenges faced at SWI was the complete overhaul of the Ben & Sons brand. This is a collection of watches originally conceived as vintage inspired; however, over the coarse of time, lack of brand vision and leveraging of factory design, the brand language had become lost and muddled. The rebranding effort was a necessary step in its relaunch under its original ideal.
Industrial Design, Product Design, Watch Design, Illustrator
During my internship with Diesel, I demonstrated my ability to visualize and relate elements of trend direction in the production of fashionable timeframe concepts and was given the responsibility of producing new extensions of existing case bodies for the Spring/Summer 2013 season.