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SWISS WATCH INTERNATIONAL
Ben & Sons Rebrand
Branding, Research, Watch Design, Industrial Design, Product Design, Illustrator, InDesign
One of the major challenges faced at SWI was the complete overhaul of the Ben & Sons brand. This is a collection of watches originally conceived as vintage inspired; however, over the coarse of time, lack of brand vision and leveraging of factory design, the brand language had become lost and muddled. The rebranding effort was a necessary step in its relaunch under its original ideal.
SWISS WATCH INTERNATIONAL
Crocs Watch Collection
Industrial Design, Product Design, Watch Design, Packaging Design, Illustrator
At SWI I was the lead designer for the Crocs license, creating a watch collection for men, women and children that exemplifies the core values and design language of the Crocs brand.
© 2018 by Jacob Hood. All rights reserved.
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