SWISS WATCH INTERNATIONAL
Ben & Sons Rebrand
Branding, Research, Watch Design, Industrial Design, Product Design, Illustrator, InDesign
One of the major challenges faced at SWI was the complete overhaul of the Ben & Sons brand. This is a collection of watches originally conceived as vintage inspired; however, over the coarse of time, lack of brand vision and leveraging of factory design, the brand language had become lost and muddled. The rebranding effort was a necessary step in its relaunch under its original ideal.
Watch Design, Industrial Design, Product Development, Illustrator
Kenneth Cole is a well established New York inspired, urban shoe and accessories brand with a language that is tight and structured. The New York label is the most refined aesthetic of a multi tier branding structure that encompassed dress, dress-sport and casual looks for men & women.
I lead the design and development direction for the U.S. market by simplifying its design language to it's more modern and minimalist intent, but also incorporated slight hints of industrial aspects that is a befitting cornerstone value of the city that bears its name.
Below is a highlight of some of my favorite timepieces I created for this amazing brand.