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SWISS WATCH INTERNATIONAL
Ben & Sons Rebrand
Branding, Research, Watch Design, Industrial Design, Product Design, Illustrator, InDesign
One of the major challenges faced at SWI was the complete overhaul of the Ben & Sons brand. This is a collection of watches originally conceived as vintage inspired; however, over the coarse of time, lack of brand vision and leveraging of factory design, the brand language had become lost and muddled. The rebranding effort was a necessary step in its relaunch under its original ideal.
Bolt Pinnacle Tablet Keyboard
Industrial Design, Product Design, Solid Works Modeling, Keyshot 4 Rendering
The Pinnacle Tablet Keyboard was a concept generated for M-Edge's 'Bolt' sub-brand. It is a detachable keyboard that offers a 6 amp battery to provide 1 full charge to the tablet. The keyboard is backlit by LED lights to give clarity in low light. Exhibited to showcase aptitude in Solid Works modeling and Keyshot rendering.
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