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SWISS WATCH INTERNATIONAL
Ben & Sons Rebrand
Branding, Research, Watch Design, Industrial Design, Product Design, Illustrator, InDesign
One of the major challenges faced at SWI was the complete overhaul of the Ben & Sons brand. This is a collection of watches originally conceived as vintage inspired; however, over the coarse of time, lack of brand vision and leveraging of factory design, the brand language had become lost and muddled. The rebranding effort was a necessary step in its relaunch under its original ideal.
M-EDGE ACCESSORIES
Bolt Arsenal Sling Bag
Industrial Design, Product Design, Bag Design
Due to declining laptop sleeve sales, the Arsenal Sling Bag was created as a hybrid between a laptop sleeve and messenger bag. It incorporates the slimmest possible profile with additional storage space for laptops, components and other devices and the ability to keep them charged while on the go with a built-in 4000 milliampere battery.
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