SWISS WATCH INTERNATIONAL 

Ben & Sons Rebrand

 

 

 

Branding, Research, Watch Design, Industrial Design, Product Design, Illustrator, InDesign

 

One of the major challenges faced at SWI was the complete overhaul of the Ben & Sons brand. This is a collection of watches originally conceived as vintage inspired; however, over the coarse of time, lack of brand vision and leveraging of factory design, the brand language had become lost and muddled. The rebranding effort was a necessary step in its relaunch under its original ideal.

 

www.worldofwatches.com/ben-sons